Analysis of Pop Videos 2

Rita Ora-How We Do

Firstly the different locations create the sence of Rita Ora having a good time as one of the locations is at a massive party. Looks like she is living the lifestyle which the audience that look up to her aspire. Different locations is conventional in a music video which Rita has done also including the costume changes which is very typical of a pop music video as they have to make sure they look just right for the different settings.

Another convention of a music video is the close ups of the artists which Rita Ora has done. This is conventional because of the way it shows the importance of the artist over everyone else in the music video. It also exagerates the lip syncing which they can do so very well to the song. The close ups also portray the enjoyment Rita Ora is having as we can see her facial expressions so well.

The mise en scene of this music video is very key. The different costumes the artist is wearing is very fashionable and up to date as the audience will look up to what she is wearing. Also the atmosphere. It is like a massive party which relates to the way teenagers live and aspire to. The revolve around parties and it also links with the lyrics of the song which is also a convention of music videos.