Ancillary editing posts 13/12/13

Inside Sleeve.

 

This is the first CD Cover which was edited in our group. We used a photograph which we took when we was filming at our Boxhill location. We wanted to use a photograph including nature and the sort of forest looking setting as it shows the location of the artist before he entered the 'Lonely Town'. It also gives the audience a calm feel like they would get in the music video. We edited this in

Inside Sleeve.

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 This is another picture for the inside of our CD cover. We took a picture of Sterling standing there and then when editing it, made the shape of of Sterling as the grass that is in the same photograph

Filming Log Posts 17/12/13

Above is a picture of me setting up the lights for the filming we were about to do. The filming we did today consisted of us being in a room which included the most black. This meant we could use the Drama rooms for this. When we went in this room we turned all the lights off to make sure the lasers and lights we had showed up when filming the most. We had these shots on our story board which meant we needed to have these included with our music video.
After we filmed these shots we found them very successful. This is because of the quality of the shots looking like they are not being filmed in a school. Which is what we have been trying to avoid the whole time we have been filming.

First Draft

This is the first draft for our music video. For this draft, we got given a lot of things our peers and teachers thought we should improve. This will help us to improve our overall music video. 

Some of the main things which people said we should improve were: 

- The lip sync at certain points.

- Making the green screen shots more slow motion and make the green screens more realistic.
- Including a different variety of setting shots.

For our second draft we will improve these things, making our second draft more successful. We are also planning on filming some more shots including the shots of Sterling standing in front of UV lights making us only see his silhouette. 

 

First Draft Video Evaluation - 6/12/13

Class Feedback

Overall our first draft of our music video had a positive reception. We have gained lots of valuable feedback that we can use to improve our video.

Strengths
- Good performance
- A variety of shot types
- Good editing effects

Weaknesses 
- Green screen shots (Slowed down, add background)
- More cutting to the beat
- Lip sync isn't in time

Average Grade: A/B
Average Level: 3
Average Mark: 31


These are the overall feedback marks that we have, we worked out the average on grade, level and mark. This shows that our average grade for our music video is a high B/low A. Which in my opinion is good for our first draft. From this, we made a 'To Do' list which we got from all the EBIs we got handed and we want to follow this list and make sure everything is improved which will bump up our grades. We got some 'trends' in the feedback we got from the rest of the class. One of the main ones, was at one point in the music video, it wasn't actually lip synced properly and it was obviously quite obvious because it came up quite a lot in people's feedback. There was also the green screen. A couple of people have said that it should be slowed down to make it look not as fast and unrealistic like he is actually falling. But we have been discussing it as a group and we think that we should not have the green screen shown as much as it actually is. We think it doesn't suit the theme and the mood of the rest of the video.

Editing Log Posts - 22/11

We decided that we had enough footage for our music video to be able to edit it all. We started by making sure all the shots were in lip sync, so the first action we took was lip syncing all the performance shots, this meant we didn't have to do it every time we wanted to include a performance shot. This would just clearly waste time. For editing our music video we used the software Adobe Premiere Pro CS6. This is a software which me and my group familiarised with quite quickly as it is a quick and easy software to use. This made things less complicated for when we wanted to come and edit, it wasn't too much hassle. I think the most complicated parts of editing the music video was the lip syncing part. After that everything just needed to be placed and then we could start playing around with it and doing what we wanted, such as adding different techniques to try and improve our music video more and more in time for our first draft.

After we hand in our first draft we will have helpful feedback which we will use to improve everything. We will have our peer feedback but also the feedback from our teachers. This will guide us to achieving the highest grade possible. 

Creative Process - Green Screen

 Above is a screen shot of the progress we are trying to make with the green screen. We tried to edit the shots we got from the green screen but we found this very awkward. We found after that this was because of the amount of creases and shadows that were present when filming Sterling falling in the middle of no where. When we were trying to edit it we were using a guide from the internet which tried to get the smallest amount of marks in the background as possible. This is what we had difficulty with. We couldn't remove everything from the background, making it clear Sterling was sitting on a table.

After seeing this green screen and discussing it with my group, we think it would be best not to include it with the music video. We think this part looks like it makes it not fit in with the mood which is given to the audience throughout the rest of the video.

Filming Log Posts 19/11/13

London: 
In London we filmed the last shots that were on our storyboard waiting to be filmed. We traveled up to Waterloo and found a tunnel full of graffiti which made the mise en scene look quite rough, which creates a contrast to the relaxing feel you get at the beginning of the music video. We managed to get some lip syncing shots and quite a lot of cutaways which will make up the rest of our music video. However whilst we were filming we found it difficult being in such a public environment, this is because people were walking into our shots and distracting the performer. My individual contribution to this was filming the shots, and making sure the shots were correct with the storyboard.

Filming log posts - 12/11

Above is a video of me and my group setting up the green screen for some of the shots we needed in our music video. These shots were of Sterling falling and some shots of hands holding another hand in front of the green screen. While setting up the green screen we had to make sure there was minimal shade and creases on the green screen, because it would then make things easier for when we start to edit the footage we captured. While setting it up another way to get rid of all the shadows is by setting up the lighting correctly as that creates more and more shadows on the green screen.

Filming log posts - 12/11

CD Cover Tests

Above are the pictures of the test shots we needed before we actually shot them so that we could see what they look like. We had to do this because we didn't actually know if they would look professional and effective as the inspiration we used for these ideas.

The middle one we used the slow shutter speed, we used the bottom photograph at first to get to terms with how to use this technique. We then used Sterling to move his head to capture the movement of this. 

These are only testers therefore we will develop these for when we actually create our CD covers, these have also made us think of how we can change these to make them look better. For example, we would like to use the green screen for the head shot of Sterling's movement so that we can have a better background. Also, for the top picture we wanted to change it from being grass and green, to making it wood, so that it can link to the filming we done at the cabin. We are hoping this will be a development from these testers we have created. 

Filming Log Post

Boxhill Filming

Filming Log Post

22nd October - First day of filming - Sutton
 Firstly, we went out to film in Sutton. We planned for that when we went there we were keeping to our storyboard. Some of the shots we filmed were things like: Sterling lip syncing on a rooftop, cutaways of the lift opening and someone going in it and out of it, also some shots of the underground of a delivery point. These shots are all things which we planned to make sure that our music video is as conventional as possible. I think that these shots we got were successful as the quality of the shots were impressive. We also found a location which we didn't think of using in our music video. We found this location (see picture below) as we was filming and we thought this location would fit in with the feelings we wanted to create in our music video.
Again we all contributed the same amount when filming these shots. I think we need to go out again to these locations to get some more shots which were involved in our storyboard. I think when we went and looked at the shots we got we were very pleased as they were the same as what we planned in our storyboard and everything went to plan. 

Costume Ideas

                      Above is the costume ideas which we have for Sterling in the music video. While the character is walking around Box hill we would like to have him wearing the khaki parka, this is because it would contrast with the green part of Box hill. Also linking to the fact he blends in with the lonely town, again linking to the soundtrack.

As the music video goes on it changes for Sterling to be wearing a purple Camo jacket, this is what the character will be wearing whilst he is in Central London. The camouflage design portrays the fact that he is blending in with everyone else, also the fur on the implements the cold weather and the feeling of loneliness. 

Also whilst in Box hill we wanted Sterling to be wearing a black dressing gown making him look scruffy and depressed like he's 'lonely' in the little house we are going to film in. 

CD Cover

As you can see above there are several drawings which are my ideas for a potential CD cover for the our artist.

 Top Left:

This is the front cover. This is a long shot of the artist Sterling standing against a brick wall, preferably under a bridge in the city,I also wanted to have the writing of the artist's name going along against the wall, in a graffiti looking font. This is conventional for the theme we wanted for our music video. 

Top Right: 

The top left box is the inside cover. This is of Sterling but from the back, still against the same brick wall as on the front cover. This is just quite a plain cover, I didn't want too much detail for one of the inside covers. 

Middle Left:

This is again one of the inside covers, it is a shot of out of focus lights. This is connected with some of the shots that are used in the music video, to make a link with eachother. 

Middle Right:

The middle right is a long shot of Sterling with the city buildings in the background. But its like a silhouette of Sterling's body with a picture of city on him. This will make the cover look unique as most people have barely seen this before. 

Bottom Left:

This bottom left is the back cover, it is a picture of the cabin we are using in the music video, with the bushes outside. In the bushes there will be the song titles.
Bottom Right:
The bottom right cover is of Sterling infront of a background which is brightly coloured, this will be done by a green screen, and Sterling will be wearing dark colours to contrast with the bright colours in the background. 

The pictures above are the ideas that the rest of my group created, they're the ideas they wanted to do for the CD cover. These ideas will help as we have all thought of different ideas making it easier for us to think of what we actually want for our CD cover. This was also a good idea for all of us to do separate ones as this makes it easier for us all to reflect on our ideas. 

Advertisement

 

  

Above are the potential advertisement ideas which we would like to use for when we create the advertisement. Out of all the these ideas, the first one (at the top) is the one all of the group preferred. The second one is of a face but split into 2, half of the face will be a girl and the other half will be of Sterling, the girl will be the other main character which will be in the music video. 

Track Permission Letter

Above is the email which we sent to the Record company asking for their permission to use their song for our A2 music video. This is because we don't want to go through with all the filming for the music video for them to say no we can't use the song as that would just be a waste. By doing this we are planning ahead and making sure we have everything organized in advance.

Location Permission

Above is a permission form making sure that it is permitted for our group to film in the locations we would like to use in our music video. We have to make sure we do this form because we do not want to get to our location for them to say that we cannot film there and that is all our planning ruined. I think that it is better to be more organized which is another reason why I think we should send out these location permission letters, and that it is better to think ahead of what you are currently doing.

The permission letters we sent were when we asked for permission to go to Box hill and to film at the Southbank Centre. We sent a letter to Sterling's mum as the cabin we wanted to film at is owned by her, and we needed to make sure that everything was fine by her to make sure we could shoot there. We also needed permission from the development centre from Southbank so that we could film there otherwise when we get there and try and film someone might try and stop us because we might not have permission to. 

Soul Music Video Research

Robin Thicke-Lost Without You

Soul music videos have several different conventions, I am going to go through conventions which are present in this music video of Robin Thicke. One of the first things which I noticed in this music video are including shots of just the instruments. This shot I noticed was right at the beginning of the music video, making it clear to the audience he is passionate about his music which I think is the message which all Soul artists want to put across to everyone else.

They also usually involved long shots of the main performer (artist) in the music video, this makes the artist look more superier against everyone else in the video. In particular, (the clip below) when the camera is down low and the artist is sitting on the chair, like a low angle they look much more important and shows their higher status whereas is it was the other way around it would look like they had a lower status. 

Animatic

Above is the animatic which me and my group created together from the story boards we created. This shows an initial outline to our video. This shows the shots, angles and techniques we would like to use within our video. This has also made the direction we wanted to go in clearer. Now we have this it makes it more realistic and we now have something to follow while in the process of production.

Storyboards

In this picture above is me and my group holding up the storyboards in the middle of the process of planning for our music video. We stuck the whole of our story boards down on paper to make it clearer and easier for us to follow when filming. This also helped us to get the different shots in order for when creating the animatic which we completed to give us a clearer view of what our film will look like by the end of the process.

Props

Above is a mood board of the different props we would like to use within our music video. We had to plan these things before we started filming so that we could make sure we had these props. If not everything could of went wrong and we could of ended up with none. 

We tried to think of props which would connect to the music video, this would make it conventional. We also needed props which would fit into our genre, this again makes it a conventional music video.

Location Shots

As we have so many different shots with our music video, we obviously need different locations. As a group we have discussed which locations we would like to use, London and Boxhill. The music video will start of at Boxhill, and then throughout the day will go onto London but it will still keep coming back to Boxhill to show the contrast of locations. 

When in London we would like to film in Soho, Chinatown, Southbank and the back streets of Oxford Street. We were trying to think about places aswell which weren't as busy so that it wouldn't be as hard for us to film as there would be loads of people around us and getting in our way. So we have been thinking about the things which could happen to stop us from making our music video successful. We would also like to have a meeting place with Sterling and the other character in London. We want this place to be big and bold, so the audience will remember it and hopefully familliarise with it. We want this to be big because of the way the whole music video builds up to that moment. 

During the shoot in Boxhill we are going to film most of the shots in Sterling's cabin. A lot of the shots will be filmed in and around there. We would like to also get some master shots of Boxhill in there, and a lot of the cutaways will be filmed there. Like the trees, the woods, and there is a lake/river at Boxhill with stepping stones going along it, we thought this would link in with our music video and would like to shoot some shots there. 

Concept Shot Ideas and Effects

Through debate and conversation within our group, these are the main concept ideas that we have came up with.

• We have established that there will be 3 main strands of where the video would be set
• These will reside in a rural area, with shot locations such as Box Hill, cabins within that area, as well as possibly Kingston or Merton Abbey Mills
• This will consistently be cut with the performer travelling around Central London in less busy areas such as back streets.
• Locations within Central London include the South Bank, Piccadilly & Soho.
• Cross dissolves, superimposing and slow motion are the 3 main post-production effects/techniques that we'll use.
• We ensured that key shots have been visualised too, such as linking key shots to the lyrics, and when scene changes will occur. (See scanned image)
  
  
  
  

Location Concepts

This post is about our plan of the concept we have. This shows what all our ideas are for our music videos. It also shows all the locations we want to go for our music videos which will connect with the idea and feelings of our music videos. We have come up with 4 different location ideas. We want to start off with Boxhill, and then go on to the back streets of Oxford Street, Soho, Southbank, Piccadilly and Trocadero. Boxhill and the locations which are in central London show to difference between the two completely different looking places. The whole way through we want some cut aways from Southbank and Sterling performing on a rooftop showing the view from London.

Lyrics

This above shows the analysis of our song. We found the lyrics and as a group we analysed the lyrics altogether. We done this as a group so that together we could discuss and think of what the background meaning of this song is. This also helped us to think of key shots, setting locations, costume changes and various other techniques we could use for our music video. 

Roles

This is a Gif of us stating what roles me and the people in my group have taken on. I'm doing Mise en Scene and Lighting, Sterling is doing Performing, Directing, Editing, and Marc is doing Sound, Editing, and Camera. We have chosen for each of us to do these roles because they suit what we would prefer and have the abilities for.

Georgia - Mise En Scene and Lighting

As I am doing the mise en scene of the video, I will be choosing the different locations we will be shooting for our music video. I have also chose to do lighting, which means that I will be making sure the locations and the shots are correctly lit to suit the concept of what to have shot.

Sterling - Performer, Director and Editing

Due to my job roles, I will ensure that I have planned out and developed ideas for the entire video. We have also decided to use me within the video, because we thought the vocals would suit me best, as well as the fact I made the final decision of the song. I will ensure that there is a concept and that all stylistic features of a conventional video will be in use. I also have experience using FinalCut (the programme where we will edit all of our footage), as does Marc, so we both decided to share the role of editing together.

Marc - Editing, Camerawork and Sound

As I'm doing sound for our music video, I will have to make sure that there is not sound in the video other than the music itself. For editing, I will be working with Sterling to ensure that our clips cut to the beat of the track and we will stylistic features that a conventional video will use. For camerawork I will have to ensure that all shots are framed correctly, that the camera is recording correctly and that everything needed is in the frame.

Song Details and Initial Ideas

What song have you chosen?
We have chosen the song of Lonely Town - Dirg Gerner

Why did you choose it?
We chose this song because it fits with our genre. Furthermore, the other reason that we liked this song is because of the lyrics that come with it. We thought these lyrics could relate to our audience. This song also includes several continuous beats which we could include very bold shot changes. The fact this song is very unknown also helps to create a fresh and new type of music video which the target audience might not have seen before. This will help to make our music video stand out from the rest.

What genre is it?
The genre of this song is Soul, which is the genre of our choice.

What are some of your initial ideas for the video?
As a group we have discussed loads of different ideas, I think some of the main ones is having a love narrative between a girl and a boy, with different setting locations such as Boxhill, London, and Soho. We also liked the ideo of shooting Sterling singing into the camera when our location would be on a rooftop in London. We wanted to include this setting type because it was most common in the questionnairres which we asked our target audiences.

Who will be the performer, what kind of image will they have?
The performer of this music video will be Sterling as he has the right persona and represents the best sort of image for this type of song. We would also like to have other people included in our music video but we haven't quite got as far as what kind of persona we want them to have yet. The kind of image we want them to have is to have a chilled easy kind of look. Which links to the rhythm of this song as being quite slow and chilled to listen to.

Any shooting locations in mind? What about the vibe of the video?
Again we would like the chilled out vibe of the video as this is what the song refers to.We have came up with us starting of shooting in Boxhill, then further into the video we have the setting changing to London, the backstreets of London, Soho and the Southbank. These are all places which link to the narrative we would like to create in our music video.

Soul Music Video Research

Amy Winehouse-Valerie

One of the conventions of a Soul music video is having live performences. Which is in this music video, it shows to the audience their passion for their music, including the instruments they have used. As you can see here, they are showing a live performance to a very big audience showing the love people have for their music. A weird thing that i discovered in this music video is that the artist doesn't actually appear in the video. This is unconventional however it shows how big the artist must be as the audience would be able to identify the artist just by hearing the music. Instead they have a woman performing but its a woman that looks like a double of Amy Winehouse. As you can see, the woman looks identical to Amy Winehouse. The editing of the music video is also conventional as it is all cut on the beat. This makes everything in sync and the video look more in time and easier/entertaining to watch.

CD Cover Analysis

Advertisement Analysis

CD Cover Analysis

CD Cover Research

Above as you can see is the album cover of the very famous Amy Winehouse called Back to Black. There are several different conventions of CD covers.

 Camerawork: The long shot of the artist on the front cover showing her sitting down, looking what as I would say quite vulnerable. Especially with the very low key lighting, looks like she is trying to be hidden in the picture, which may hint to the audience with what this album may be about, her feelings for example. Amy Winehouse is also looking directly into the camera showing her engagement with the audience. Trying to make this CD album cover something to remember.

Mise en Scene: The Mise en Scene of this album cover is very low key lighting, black being the colour people refer to as negative, maybe linking back to her drug use which is very known by everyone and we all know how out of hand it got. However the costume she is wearing, the very pretty little dress shows she has made an effort to look nice, like she makes an effort with her music and shows her passion for what she does. The font used for this album cover reminds me a lot of the music symbols you get, maybe again linking to her passion for music and the way she loves what she does. Also the name of the artist 'Amy Winehouse' is very big and bold, this is so that the audience will see this and remember who she is and that she made a CD. The performance of the artist in this photograph is very strong. I can tell this because of the way the connection with the audience is so strong, she is looking directly at us and not showing any sign of her being shy to the camera. This is maybe because she wants to show that she is actually alright, she wants to let everyone know that she can be strong and coveying this on the CD cover. 

CD Cover Research

Camerawork: There is a long shot of the artist, this shows their importance, also there is a photo of the artist at a live performance which shows that she is passionate about her music. The longshot and high angle shot also shows their high status.

Mise En Scene: The background of this CD cover is purple which is typical as it implifies the happy mood it is trying to give off, also the font looks like it has been hand written which is fun and looks like it has been wrote into a diary, implying an insight to her life. The flowers represent a happy mood and people familiarize it with summer. 

Soul Music

 

The conventions of a Soul Music video:

 Soul music is a music genre originating in the United States combining elements of gospel music and rhythm and blues. According to the Rock and Roll Hall of Fame, soul is "music that arose out of the black experience in America through the transmutation of gospel and rhythm & blues into a form of funky, secular testifying. Soul music has its roots in gospel music and rhythm and blues. The hard gospel vocal quartets of the 1940s and 1950s were big influences on major soul singers of the 1960s. The term "soul music" itself, to describe gospel-style music with secular lyrics.

 Forms and conventions of soul music videos
- The majority have a narrative – love/family etc
- mono-tone colour scheme is frequently used
- slow cuts and editing
- no special effects

Record Label Research

Stax Records

For our music video we wanted to make our genre Soul. For us to have a better understanding of why these music videos are made and to just have a better understanding of them we need to know about the record labels. The first record label is 'Stax Records'.

Stax was founded a long time ago in 1957 by Jim Stewart and Estelle Axton. This record label is an Americal record label and was originally founded in Memphis, Tennessee. Their parent company is Concord Music Group and it's Distributors are: Universal Music Group and again Concord Music Group. Some of the successful artists which they have had are: Otis Redding, Isaac Hayes and The M.G's.

This record label was in fact once called Satellite Records before the name Stax Records was adopted in 1961.

Motown Records

Motown records is one of the more popular Soul music record companies which people are music more familiar with. It was founded in 1959 by Berry Gordy. 
They are associated with Universal Music Group which means they are not an independent company. Artists that they have worked with are people like: Stevie Wonder, Jackson 5, Marvin Gay and Diana Ross.
Motown Records originated in the United States of America.

  Atlantic Records

Atlantic Records was founded in 1947 by Ahmet Ertegun and Herb Abramson. Atlantic Records are assosiated with Warner Music videos. This means they are not an independent company. Some of the current artists that they have are: James Blunt, Bruno Mars, Jason Miraz.

Mood Board-Soul

Sould music is a popular genre that originated in the United States, combining elements of African American gospel music and Blues. Making the audience a wide range. In the moodboard placed above there are images of several artists which people first associate the music Soul with. One of the famous type of Soul music is motown which most people think Soul is. Soul music is very upbeat and catchy to draw the audience to sing along and dance making this genre of music an all time favourite.

Theories-Carol Vernallis

'The Kindest Cut'

Within a music video she identified that there would be a multiplicity of incomplete sometimes obscure paths within the story.

The order of shots would be unconventional, there would be no typical order and they would shift more freely in between each different shot.

Pop videos draw us away from the narrative by foregrounding other structures and elements by using discontinuity.

There will be visual hooks to create continuity. This is where non continuous shots are linked together by a single feature, I.E. A shape or colour.

The time, space, character and narrative are revealed in completely not like they would be revealed within a film. 

Hollywood Film:

Within a Hollywood film there would be single clear paths throughout the story.

There would be an order within the shots making them conventional to the piece.

A unity of time and space would be shown throughout the film.

Throughout a Hollywood film, the continuity would be thorough throughout meaning that the narrative would draw the audience in more.

Theories-Goodwin

'Dancing in the Distraction Factory'


Illustration:
- The music always cuts on the beat in time with the editing.

- The images illustrate the literal meaning of the lyrics. This is often shown just with the band singing and dancing throughout the music video.

- The band would be singing, dancing, playing instruments in their own area within the video. They would also be dressed expectantly according to their genre, often dressed in a similar fashion to the other members of the band. 

Amplification: 


- The film cuts on the beat but also off as well to emphasis the features within the music video. 
- The images are used to amplify the lyrics, a specific narrative may be used that would not necessarily be picked up from reading the lyrics alone. 
- The band take on fictional role within the narrative. 

Disjuncture:


- The film cuts off the beat, sometimes, but not always, this is a sign of a badly made music video.
- Images which do not relate to the lyrics are used, sometimes used by the bands who are already very well established but can afford to take the risk within their music video.
- The band can take on an image that is nothing like them or completely the opposite of their expected image. E.G, The lead singer of Texas dresses up as Elvis Presley within one video.  This video of Katy Perry is a clear narrative video as throughout the whole of the video there is a clear storyline. Even at the beginning there is no song. Just the audience seeing the beginning of the story. It is also a typical type of story you would expect a pop singer to do a video on.

Low Budget Ideas 2

A-Ha-Imogen Heap

In this music video they have included millions of shots of several different cut aways which makes up this very fast pasted music video. For example the shot above, is a music box which has been edited on maybe photoshop but it looks so interesting to the audience. When infact at first it was most probably just a boring shot of a music box. This would be very cheap to film, and wouldn't cost anything when it actually looks quite expensive to the audience because of the way it looks so professional.

Another low budget idea is the way the music video is so fast paced edited. This makes the video so fun and exciting to watch as it is so jam packed with all different shots. It looks so hard and expensive when really you just have to have a little play on the mac and cut things out to make it look unique and different to the boring objects and shots they were originally. The low key lighting also contrasts with the actual song as it is a very strange and creepy song. The low key lighting and strange shots help exagerate the lyrics and the feel of this song which they have successfully done.

Analysis of Pop Videos 2

Rita Ora-How We Do

Firstly the different locations create the sence of Rita Ora having a good time as one of the locations is at a massive party. Looks like she is living the lifestyle which the audience that look up to her aspire. Different locations is conventional in a music video which Rita has done also including the costume changes which is very typical of a pop music video as they have to make sure they look just right for the different settings.

Another convention of a music video is the close ups of the artists which Rita Ora has done. This is conventional because of the way it shows the importance of the artist over everyone else in the music video. It also exagerates the lip syncing which they can do so very well to the song. The close ups also portray the enjoyment Rita Ora is having as we can see her facial expressions so well.

The mise en scene of this music video is very key. The different costumes the artist is wearing is very fashionable and up to date as the audience will look up to what she is wearing. Also the atmosphere. It is like a massive party which relates to the way teenagers live and aspire to. The revolve around parties and it also links with the lyrics of the song which is also a convention of music videos.

Low Budget Ideas 1

Just Got Paid-The Fix 

Firstly, we have the dark background with the spotlights where the artists are which are introduced on the beat. This is conventional as the music video is normally in rythm with the song. The way the have represented the first shot automatically makes us feel like this is a professional music video like they have spent quite a lot on the setting and props.When in fact its probably just a big room with the lights off and some spotlights on the floor, showing the silhoutte of these artists.

These artists have also followed the rule of using close ups of all the different band members, this shows the audience the importance of them all. Also showing the lip syncing of the artists and the direct adress between the audience and the audience as the artists look directly and confidently into the camera which makes the audience more engaged.

There is a mid shot of the band which is conventional. It shows their performance as a group and the way they are a close group and confident towards the camera. It also shows the different constume changes they have which also conventional as the costume changes normally changes with the set which is exactly what happens in the music video.

Throughout these shots the different camerawork used is effective as they mix it up a little so the audience isn't seeing everything in the same perspective. Otherwise they would just get bored of seeing the same thing. It also gives us a sence of fun and the enjoyment the boys in the video must of had when filming this. Which connects to the performance. To make your music video successful the performance has to be realistic otherwise it would look fake to the audience and ruin it completly. You need to know all the words to the song for the lip sync and you need to be confident for the camera and act like the artist you are meant to be playing which will make it look professional like this music video.

Conventions Of A Music Video

                            Narrative:
There is usually a narrative otherwise known as a storyline to the music video. These storylies normally link to the meaning of the song.

                            Lip Syncing:
The lip syncing is normally the main focus to the music video as the artist will sing along to their song in the music video.


                            Costumes:
The costumes the artists are wearing in their music videos normally represent them. Also when the setting changes the costume of the artists would change also.

                            Performance:
The performance will be done by the artists and this should reflect them as a person in the music video.

                            Locations:
The music videos should include 3 or more different locations which should link with the narrative otherwise it would look a bit odd if there were loads of different locations which would confuse the audience.

                             Editing:
Different genres will include different editing techniques. The most common form of editing throughout music videos which i have studied so far though is fast paced editing. 

                             Props:
Most music videos will include props to help represent themselves to the audience, most of them will be stereotypical objects which people would familiarise them by their genre.

                             Mise En Scene:
The mise en scene will be different depending on the different genres, for example, a rock band will be low key lighting, wearing dark clothing, with the band holding their instruments. This is how the audience would familiarise them.

Analysis of Pop Video 1

Carley Rae Jenson-Call Me Maybe

MISE EN SCENE

The mise en scene of the music video is very high key lighting as it is a pop video it is very bright and upbeat video and music. It is conventional of the pop genre to have a narrative behind it which is what this music video includes, inluding a very cheesy storyline which links to the very cheesy lyrics. The costume of the artist which is in the music video are wearing very bright and light colours contrasting with what personality theyre trying to represent.

EDITING

The editing is fast paced which connects to the music video beig cheesy and happy which gives the audience a feel good feeling.

SOUNDS

The only sounds that you could really hear during this music video is the soundtrack which is being played in the background throughout the whole of the music video.


CAMERAWORK

The camerawork for this particular music video is mainly on the artist which is a convention of a pop music video, as the camera is mostly on them and their image whereas in rock videos they are mainly on the live performences showing their passion for music whereas pop is more about the way the artist is represented.

Analysis of Rock Videos 2

Red Hot Chilli Peppers-By The Way

I started to analyse the Red Hot Chilli Pepper's song By The Way because I thought the music video to this song would fit the typical stereotype which people would associate rock bands to be.

At the beginning of the music video they show the artists of the song/members of the band performing live, showing they are passionate about their music and instruments, which is what they want to portray to the audience. By showing them performing live it sends the message that they care about putting on a performance which you wont forget. People in a rock band are seen to be 'obsessed' with their music which comes across obvious when they contain loads of footage of them playing their music to their audience live.





When in the music video the artists are involved as that is one of the conventions of a music video. As they are taking part in it their costume plays a big part in showing the audience what their personality is like. For instance, in this music video, one of the main participant's is dressed quite informal, has a beard, tattoos and smoking. This is what people automatically think of when they think of a rock band. The colour scheme is normally darker colours like black to associate with the music they play. Furthermore they usually have tattoos and piercings to show the 'rebelious' side to them which again is what people think of at first.

Brief

A promotion package for the release of an album, to include a music promo video, together with the following:

• a cover for it's release as part of a digipak (Cardboard CD cover)
• a magazine advertisement for the digipak