Conventions Of A Music Video

                            Narrative:
There is usually a narrative otherwise known as a storyline to the music video. These storylies normally link to the meaning of the song.

                            Lip Syncing:
The lip syncing is normally the main focus to the music video as the artist will sing along to their song in the music video.


                            Costumes:
The costumes the artists are wearing in their music videos normally represent them. Also when the setting changes the costume of the artists would change also.

                            Performance:
The performance will be done by the artists and this should reflect them as a person in the music video.

                            Locations:
The music videos should include 3 or more different locations which should link with the narrative otherwise it would look a bit odd if there were loads of different locations which would confuse the audience.

                             Editing:
Different genres will include different editing techniques. The most common form of editing throughout music videos which i have studied so far though is fast paced editing. 

                             Props:
Most music videos will include props to help represent themselves to the audience, most of them will be stereotypical objects which people would familiarise them by their genre.

                             Mise En Scene:
The mise en scene will be different depending on the different genres, for example, a rock band will be low key lighting, wearing dark clothing, with the band holding their instruments. This is how the audience would familiarise them.