The conventions of a Soul Music video:
Soul music is a music genre originating in the United States combining elements of gospel music and rhythm and blues. According to the Rock and Roll Hall of Fame, soul is "music that arose out of the black experience in America through the transmutation of gospel and rhythm & blues into a form of funky, secular testifying. Soul music has its roots in gospel music and rhythm and blues. The hard gospel vocal quartets of the 1940s and 1950s were big influences on major soul singers of the 1960s. The term "soul music" itself, to describe gospel-style music with secular lyrics.
Forms and conventions of soul music videos
- The majority have a narrative – love/family etc
- mono-tone colour scheme is frequently used
- slow cuts and editing
- no special effects
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